It’s Not Too Late To Be Early

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It’s Not Too Late To Be Early

Mobile: It’s Not Too Late To Be Early
How Well Do You Know the US Mobile Smartphone User? 

  • 39% use the Internet on their smartphones while going to the bathroom
  • 70% have used their smartphones while shopping in-store
  • 88% of people looking for local information have taken action within a day
  • 82% of smartphone users notice mobile ads

The rise of the mobile web is driving one of the most dramatic consumer behavior transformations in history. Today’s smartphone users are searching, browsing and “app-ing” more, and the pace of this growth is only increasing. What does this mean for today’s and tomorrow’s marketers?